With Galaxy S6 and S6 Edge, Samsung Tries to Regain Its Footing
konknaijaboy | On 03, Apr 2015
Samsung’s internal code name for its latest top-of-the-line smartphones, the Galaxy S6 and S6 Edge, is “Project Zero,” signaling what Samsung calls “a return to fundamentals.”
The code name also suggests that Samsung finally seems to understand the many criticisms that have long been leveled at its phones: the plastic hardware looked cheap, the most promoted features were mostly useless and the software was too complicated.
Samsung, according to Samsung, has realized the errors of it ways.
The realization was born out of necessity. Samsung’s market share and profits in the smartphone business have plummeted over the last year. The company, which is based in South Korea, is in the unenviable position of getting squeezed from the bottom by the affordable phones made by Chinese upstarts like Xiaomi and at the top by Apple’s powerhouse line of iPhones.
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