Advertisers Practitioners Council of Nigeria, APCON, has said it will tighten regulations on all forms of advertising carried out through the internet medium.

Speaking recently in Lagos, on the sideline of an event to present corporate licences and certificates to some organisations under the new APCON regime, APCON Chairman, Lolu Akinwumi said that owing to unique challenges that online advertising pose for regulation, the regulation agency would partner with Google and other online classified ad operators in the country to strengthen regulation and protect consumers.

“Regulating all advertising contents has always been and will continue to be APCON’s core duty. We have the Advertising Standard Panel, ASP, which under the law, has the power and the responsibility to vet all advertising materials in all media including the internet for the Nigerian market.”

He however added that, “There are obvious challenges because the monitoring of the internet is something that poses its own problems but having said that, the council of APCON is working with Google and the other online advert operators to ensure that there is enough control on the content that goes out of the websites of all the big organizations.”