konknaijaboy | On 17, Apr 2014

Do we have any Nigerian University on Twitter? Just asking really but …………..

Culled from TIME HIGHER EDUCATION

How often should a university tweet? Should institutions respond to every tweet that mentions them?

According to an analysis of university Twitter accounts between 31 January – 31 March 2014, the UK’s top 10 universities (based on the Times Higher Education World University Rankings 2013-2014) had more than 400,000 followers in total, and yet none were sending out more than an average of four tweets a day.

The University of Oxford was the least frequent tweeter, sending out around just one tweet a day while receiving 86 mentions from other Twitter users. The University of Bristol was the most prolific tweeter, sending out between three and four tweets per day, while Manchester was the best at interacting with its followers, with a quarter of its tweets sent to other Twitter accounts.

The UK university Twitter accounts were used predominantly for broadcasting university-specific and industry news, and unlike Manchester, most had a less than 10 per cent engagement rate for their tweets (the percentage of total tweets that were directed at others). Three of the universities – Oxford, the London School of Economics and Kings’s College London – sent out no direct tweets during the two-month period.

The research was carried out by social media analysis company Brandwatch.

Total followers

1	University of Oxford	123,001
2	University of Cambridge	109,278
3	University of Edinburgh	35,100
4	University of Bristol	29,861
5	Imperial College London	26,608
6	University College London	24,520
7	King’s College London	24,307
8	Durham University	14,078
9	London School of Economics	13,370
10	University of Manchester	3,413

 

University handle tweets (total/per day)

1	University of Bristol	234	3.9
2	University College London	192	3.25
3	Imperial College London	191	3.2
4	University of Cambridge	166	2.8
5	University of Manchester	161	2.7
6	King’s College London	141	2.4
7	University of Edinburgh	137	2.3
=8	Durham University	123	2.1
=8	London School of Economics	123	2.1
10	University of Oxford	74	1.25

 

University engagement with others (percentage of tweets directed at other users)

1	University of Manchester	25
2	University of Edinburgh	23
=3	Durham University	9
=3	University of Bristol	9
5	Imperial College London	6
6	University College London	5
7	University of Cambridge	3
=8	London School of Economics and Political Science (LSE)	0
=8	King’s College London	0
=8	University of Oxford	0

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