konknaijaboy | On 29, Nov 2014

On Thursday 20 November 2014, Etisalat launched Apple’s latest-generation smartphones – the iPhone 6 and iPhone 6 Plus – in grand style at the first iParty ever held in Nigeria at the Eko Hotel & Suites-Victoria Island, Lagos.

According to CEO Matthew Willsher, the partnership between Apple and Etisalat demonstrates Etisalat’s commitment to providing customers with world-class telecommunications services. Said Matthew: ‘Etisalat is proud to partner with Apple on the iPhone 6, as it is the newest and most innovative mobile phone to hit the market. Our partnership with Apple is a perfect match of two premium innovative giants, and we are extremely delighted because it acknowledges Etisalat’s sustained investment in network infrastructure and capacity to ensure consistent quality of service.’

Commercial Director-Core Group Africa Matthew Grose described the partnership between Etisalat and Apple as a historic one in Nigeria as well as Africa. According to Grose: ‘Apple is extremely selective about whom it partners with for such high profile smart devices, and we are extremely glad to partner with Etisalat Nigeria on the iPhone 6 and iPhone 6 Plus … As a premium mobile brand, our aim was to partner with a premium telecommunications operator to ensure that our customers get the very best and we have achieved that with Etisalat.’

At the event, 6 lucky individuals each won a brand new iPhone 6 courtesy of Etisalat. The event was also well attended by celebrities from the worlds of fashion, film, music, comedy, and photography.

The iPhone 6 and iPhone 6 Plus are available at all Experience Centres nationwide. Core Group Africa are distributors for leading information, communication and technology brands in sub-Saharan Africa.

Check out a few photos from the event:

 

 

 

 

 

 

 

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